Hi, I'm Liza.
I advise organizations on how to craft intentional retail environments that emphasize experience and are grounded in data. My work includes leasing strategy, brand curation, and experiential programs like pop-ups and immersive concepts. I’m focused on shaping physical spaces where the right brands, experiences, and audiences come together.I started my work in retail real estate at Unibail-Rodamco-Westfield, working on leasing, tenant curation, and pop-up programs across key assets within its global portfolio. The focus was on introducing emerging brands, launching new concepts, and creating environments that felt relevant and engaging.
At Placer.ai, I worked with REITs and commercial real estate organizations to interpret visitation patterns and market dynamics. That work informed leasing strategies and development decisions.
More recently at Affirma, I partnered with enterprise organizations, including Microsoft, supporting marketing initiatives tied to emerging technologies.
Today, I bring these perspectives together to help organizations shape retail environments through strategy, insight, and real-world experience.
I’m especially interested in how retail environments are evolving as places for engagement, education, and discovery, and how technology is changing the role of physical retail.
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